PlacementType

Loads and plays dynamically between paragraphs of editorial content; existing as a standalone branded message.

Exists within a web banner that leverages the banner space to deliver a video experience as opposed to another static or rich media format. The format relies on the existence of display ad inventory on the page for its delivery.

Found in content, social, or product feeds.

Played before, during, or after the streaming video content that the consumer has requested (e.g., Pre-roll, Mid-roll, Post-roll).

Covers the entire or a portion of screen area, but is always on screen while displayed (i.e. cannot be scrolled out of view).